What is the heartbeat of a company? This question doesn’t have only one answer, but today I say it’s Customer Success. If marketing is the lifeblood, pumping through all the networks and veins, then customer success is the heart; reaching into the lives and needs of the customer and directly impacting them. This week I dug deep into customer success…. View Post
Module 2, Week 2: Duel Interview
This week I’m on a mission to explore the world of customer success, starting with some insight from two people who are in it every day. Blaike Baucom has worked in customer serving roles for 3 years, and is pursuing the role of customer success during her placement process through Praxis. Joey Wickham is currently working as an account manager… View Post
Success in Marketing: A Beginners Understanding
Here we are going to do a rundown of some key traits and skills you’ll need to succeed in marketing. My sources for this piece are 10 Traits of A Great Marketer written by Cinita Miranda, my interview with Julie Bonn Blank, and my general understanding. Observance You must pay attention to the world if you want it to listen… View Post
Marketing: The glue of your company
This week I delved into the multifaceted world of marketing. Here are five factors that make marketing invaluable to a company, based on my research. Along with one thing that it isn’t. 1) It provides a clear picture of who your customers are. Knowing who you’re reaching is a huge part of a business that can’t be overlooked. If you… View Post
Module 2, Week 1: Interview
This month, I’m tackling the practice of Building A Second Brain, in collaboration with Tiago Forte and Praxis. This is the debut of this module and I’m thrilled to be a part of it! This first week of module 2, I dug into the role of marketing to see what it was made of and why it’s crucial to a… View Post