Marketing: The glue of your company

This week I delved into the multifaceted world of marketing. Here are five factors that make marketing invaluable to a company, based on my research. Along with one thing that it isn’t.

1) It provides a clear picture of who your customers are.

Knowing who you’re reaching is a huge part of a business that can’t be overlooked. If you don’t know your audience, why should they want to know you?

Marketing works in the market of consumerism, which is where you need boots on the ground.

2) It’s a high-value connector within other departments

Along with knowing the customer, you need to know your team. Marketers work alongside Sales in a beneficial union. Same road, different stops along the way. Both positions complement one another to better perform.

3) The maintenance and surveillance it provides over PR is crucial

In today’s market, most of your rep will be digitalized. You need someone who is vigilantly maintaining the image you’re presenting. Marketers do this and more, by knowing the customer and coming up with new and better ways to present said image. By working to clarify, simplify, and streamline the process of leads and conversions, they provide solid results.

4) It’s integral to accomplishing growth and advancements

In my research, I learned of the 4 P’s of marketing from Caroline Forsey’s What is Marketing? post, coined by E Jerome McCarthy.

Those 4 P’s being product, price, place, and promotion.

Each one covers an important aspect of the marketing role. You can’t sell a product or service without a price, a place, and some type of promotion.

You have to know what product/service you’re trying to sell, what price is the correct one for said item, what place is best to promote it, and how to promote it succsessfully.

You need a marketing team for this type of growth, no question.

5) It’s the glue that connects departments, customers, and products

Marketing done well creates and maintains relationships, reworks approaches, and sustains a cohesive pattern throughout the workspace with analytics and tangible results. It’s the lifeblood of your image, the holder of results, and an innovator for the next phase of the market.

Something that marketing isn’t? Expendable.

I’ve gained a clearer picture of what marketing is over my week of research, and there’s still a lot to learn. But what I know without a doubt is that it is essential to a company’s health and should not be viewed as easily expendable.

Treasure your marketing team for the value they produce and the standards they maintain.

Thanks for reading!

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