What I’ve learned this week

I focused on three main factors this week for my client, Elevate Family Chiropractic, and am going to briefly go over what I’ve learned so far.

1. Canva is the bomb (but my laptop strongly dislikes it)

I’ve been teaching myself to use this design software for about a week and have been thrilled with the results. My sessions are cut shorter because my laptop slows down to sloth speeds if I push it too long, but I’m choosing to see that as useful–I’m going to get quick at creating results! Silver linings, as they say. 

Canva has helped me visualize the tone I want to capture in posts, lifted my creative spirits, and provided a high-quality outlet for all things design. I have no doubt it will come in handy in a multitude of ways.

2. Google Analytics is more complicated then I thought

By finally pulling the trigger on Google Analytics, I’ve opened up an entire wave of possibilities of research and execution.

However, it has come with a few roadblocks, and I will be tackling them head-on moving forward. The value of learning this program far outweighs the complications that have arisen.

3. Experimentation is all you can do sometimes

I’ve been writing up the bones of blog posts and matching them to titles that were offered by my client. By building up a reserve, I create variety. Experimentation supports a faster road to finding what works.

I’m exploring new approaches and trying my best to be flexible.

This week’s project progress, broken down, looks like this:

• Learned the basics of Canva
• Created 10 social graphics around EFC’s brand
• Began learning how to use Google Analytics
• Researched social media marketing strategies
• Wrote 3 drafts for posts
• Did a deep dive on relevent hashtags for Instagram
• Researched chiropractic care to support my writing

I’ve had some bumps and doubts along the road, but that’s a part of life and learning. I’m more excited than ever to follow through with this project and provide the results we’re looking for.

Now, back to work!